As property managers, it's crucial to ensure that residents not only have access to impressive amenities but also actively use and enjoy them. This spring, seize the opportunity to boost amenity utilization with three exciting event ideas that are sure to increase resident satisfaction and retention.
1. “Discover Your Amenities” Scavenger Hunt
Create a fun and interactive scavenger hunt that takes residents on a tour of the property’s amenities. Design clues and challenges that lead participants to different locations, such as the fitness center, grilling area, swimming pool, podcast room, pet washing station, golf simulator, or resident lounge. This can help expose residents to all the amenities they have available at their fingertips, not just the ones they use regularly. To encourage participation, consider offering a small prize or incentive for those who complete the hunt to encourage participation.
Need help putting your clues together? Consider using an AI tool, or adapt and use our clues below:
- Fitness Center: “Find your first hint in the zone of sweat, where the treadmills and dumbbells are set.”
- Grilling Area: “Where charcoals glow and the flames are hot, find your clue in this savory spot.”
- Swimming Pool: “Now head somewhere shimming and blue, your next clue awaits where swimmers glide through.”
- Conference Room: “In a room where ideas take flight, your clue waits in plain sight.”
- Club Room/Co-Working Space: “Where focus meets collaboration, you’ll find your next clue in this workstation.”
- Pet Washing Station: “Find the spot where furry friends go, where leashes hang and the water flows.”
- Golf Simulator: “In a room where technology meets the fairway, here you can swing and putt all day.”
2. Spring Fitness Challenge
Support your residents’ healthy living goals and encourage amenity usage by setting a spring fitness challenge. This can be structured in various ways, such as scoring a point every time they use a different fitness amenity such as working out at the gym, participating in a class, or booking the meditation room. You can make the challenge even more engaging by creating a Bingo card and filling each square with a mix of different amenities. This challenge not only encourages residents to discover new aspects of a healthy routine but also to get to know their neighbors, helping build a vibrant resident culture.
3. Remote Working Events
As flexible and remote working continues to remain popular, more and more multifamily communities are adding work-related amenities such as conference rooms or co-working spaces. Conference rooms allow residents to book private rooms while co-working spaces help out those who don’t have space in their units.
Encourage residents to use these spaces by organizing networking events or a professional development workshop. These events don’t need to be elaborate or require extensive planning—consider hosting a short coffee break or bringing in a local professional to provide tips on working remotely or work-life balance. By making residents more aware of what the community has to offer, you can enhance the overall living experience while better accommodating remote workers and increasing amenity usage.
Maximizing Your Current Amenities
In today’s craze for amenities, it’s easy for property managers to get swept up by the lure of expensive amenities. Before you splurge on incorporating any new ones, make sure you’re maximizing your current ones with a solution like BuildingLink’s Amenity Reservations tool. This starts by offering an easy way for residents to reserve amenities and for property managers to manage these bookings. Gather valuable data on peak usage times and which amenities are most popular, helping you make informed decisions about future upgrades or changes.
Partner with BuildingLink
Trusted by HOAs, co-ops, condominiums, and multifamily properties around the globe, BuildingLink helps property managers deliver superior resident experiences while streamlining maintenance and operations. We offer tools that will simplify your record-keeping and administration, communications, maintenance, and front desk and staff operations.
When you’re ready to run your community better, smarter, and faster, book your BuildingLink demo today.